Predictions for 2019

Predictions for 2019

Predictions for 2019

Straightaway Team
January 16, 2019
“It’s clear that this problem of CNA vacancies is real, costly, and getting worse, and we are well positioned to offer the best solution in the market.”

Last week we talked about our best takeaways from 2018 and today we look ahead to this year! We at Straightaway are so excited about all that 2019 has in store for us. Read on as our employees muse about what they hope 2019 will bring for us, our customers, and the industry.

Brady Keeter, Director of Product, acknowledged that the industry will undergo some major changes this year. “With the pressure of a new payment model, Skilled Nursing Facilities will be faced with looking for ways to save money,” she said. “They will need to rethink staff shortages and look to do things differently. This will include taking a hard look at their staffing methods and how much they are overspending on them.”

This is key for us at Straightaway because, as our CEO Mike Mutka said, “It’s clear that this problem of CNA vacancies is real, costly, and getting worse, and we are well positioned to offer the best solution in the market.”

Brady continued, “Straightaway can help these organizations develop a custom strategic plan to drive the creation of their own Nurse Aides. This plan will ensure organizations can react to their specific turnover and expected vacancies.”

Brady also thought about how our product will evolve this year saying, “In keeping with our momentum at the end of 2018, we will continue to increase the number of users on our system, expand our regulatory approvals, and gain data insights regarding the learners on our platform.”

Grace Danks, our Lead Data Analyst, believes that 2019 is Straightaway’s year to shine! “We have exciting new features coming to our platform that will continue to revolutionize Nurse Aide sourcing, training, and retention,” she said. “Straightaway is pushing forward to solve one of the most critical challenges facing skilled nursing facilities today, staffing shortages. We will continue to be a partner in providing the highest level of care to families and loved ones by training the next generation of Nurse Aides.”

After successful approvals and a warm reception in many new states in 2018, we are hungry for more! Client Success Specialist, Seth Coley, has high hopes for our existing customers as well as our data gathering, “We definitely want to get approval in more states – especially here in North Carolina,” he said. “Getting our new sourcing product up and rolling will be huge for us and our clients; then we will be able to find, train, and retain staff for these nursing facilities. I’m excited about our content update too! With all of this, getting more people to go through the program and gleaning more data from our students will be important for us. This will set us up for continued growth in the long-term. I’m excited to continue on our trajectory from last year.”

Mike summed it all up for us by saying, “In 2018 we took some huge strides forward in getting Straightaway ready to expand nationally.  We learned so much last year that has positioned us to better serve our existing customers this year and further revolutionize the industry. We are going places in 2019!”

Stay tuned to see what we get up to you this year! Want to talk to us about starting up your own CNA Supply Chain? Contact us and one of our representatives will be in touch.

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Reflections from 2018

Reflections from 2018

Reflections from 2018

Straightaway Team
January 9, 2019
"Even though some days it feels like we're trying to move mountains, I'm so proud of everything we accomplished over the past year. We now have close to 30 customers, approvals in 11 states, hundreds of students in the course, and tons of momentum as we roll into 2019."

We learned a lot in 2018. We experienced many ups and a few downs, but we have made incredible strides within our product roadmap, client base, and overall goals. One thing has remained the same – our determination to make an impact in long-term care. We took a look back as a team to reflect on our greatest lessons of the year.

First and foremost, 2018 reaffirmed for us that the staffing crisis affects all of us. “With limited talent in the market and a growing demand for quality care, finding a solution to staff shortages is a top priority for many LTC communities,” said Vince Baiera, Director of Enterprise Accounts on the West Coast.

Our Manager of SMB Sales, Josh Ryan, echoed that sentiment, “Facility leaders are struggling to find and keep the right caregivers,” he said. “Most commonly they are staffing up by partnering with high schools, local colleges, or staffing agencies. While these strategies can help alleviate the burden, the relief is often temporary and costly. Many senior care leaders are recognizing that growing their own caregivers by becoming an approved training site is the only way to have a positive impact on staffing levels in the long term.”

Mike Benzian, Chief Operating Officer, is excited to have the scale of clients and facilities that we do. This has allowed us to learn how to continually improve our solution. “It’s awesome to see results from clients that show how using our CNA training program as a ‘CNA supply chain’ can generate employees to fill open positions,” he said. “We’ve been able to demonstrate success by making sales (and gaining regulatory approval) in several states. 2019 will be a year of continued investment in building a total solution – focusing on identifying and projecting future staffing needs and using a ‘CNA supply chain’ to create the capacity each client requires.”

Director of Sales and Marketing, Ramez Mikdashi, agreed: “2018 showed us that there is an appetite for setting up in-house CNA certification programs across the country. We signed clients with operations in more than 20 states last year. Also, regulators responded favorably to our approach and approved a number of clients who wished to use our program. On that note, it was significant that both California and West Virginia passed decisions allowing for online CNA training programs. While Straightaway’s program can be used online or with a live instructor, moves like California and West Virginia’s expand the list of options for our clients.”

In a similar vein, Jill Morris, Regulatory Support Specialist, learned a lot about the landscape of regulatory approvals nationwide, and chimed in with some good news for organizations who may be apprehensive about starting their own programs, “The biggest takeaway I’ve learned from 2018 is that organizations interested in conducting a new Nurse Aide training program need not be scared of the approval or oversight process,” she said. “It may seem daunting at first, but prospective programs should approach it with the understanding that states ultimately have a vested interest in the success of training programs. Recently a state Department of Health director told us they are desperate to get the word out to facilities that the state is here to guide and support, not penalize new programs. That’s not to say some states aren’t without their challenges, but Straightaway has learned a lot in the past year about the nuances of each state. If there’s one message we can impart to organizations considering a training program in 2019, it’s that we can do it! Straightaway is committed to helping communities figure this out.”

We at Straightaway are excited about the possibilities that 2019 holds for us.

Director of Client Care, Erica Mancuso, summed it up best, “We’re doing something that’s really tough to do. Perhaps that’s why no one else is tackling the CNA staffing challenge the way that we are,” she said. “One year ago, we were still a very new company with regulatory approval in two states and a handful of customers. Even though some days it feels like we’re trying to move mountains, I’m so proud of everything we accomplished over the past year. We now have close to 30 customers, approvals in 11 states, hundreds of students in the course, and tons of momentum as we roll into 2019.  I’m looking forward to all that we can do in 2019 and beyond!”

If you are interested in learning about our solution to staff shortages, contact us to schedule a call with our Account Management team.

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Straightaway Announces Content Update

Straightaway Announces Content Update

Straightaway Announces Content Update

Mike Mutka
December 12, 2018
Straightaway 2.0 is expected to be released in early 2019.

It’s been a whirlwind of a year for us at Straightaway. We grew our team, moved to a new office, and, perhaps most significantly, we signed over 20 new clients nationwide.  

We have learned a lot about what it takes to run a successful in-house nurse aide training program, from the regulator’s office all the way through to the state exam. Our greatest takeaway has been that we must more directly and clearly align our content to existing state curricula to speed up the approval process. With that in mind, I’m pleased to share that Straightaway will be releasing a content update in early 2019. Existing clients will have until mid-2020 to switch to Straightaway 2.0. 

While the new content will still include impactful video-based storylines, the focus will be on delivering digital content that aligns even more clearly with state curriculum requirements. This will make the content easier for regulators to approve and for existing instructors to use. An additional focus will be on streamlining our content so that students are learning more of what they need to pass the state exam.  

We have more exciting product announcements in store for 2019, so stay tuned to see our next moves. 

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Straightaway’s Training Courseware Now Available in 47 States

Straightaway’s Training Courseware Now Available in 47 States

Straightaway’s Training Courseware Now Available in 47 States
Straightaway Team
December 11, 2018
In the last 18 months, we’ve made significant strides in bringing our groundbreaking TRAINING courseware to more skilled nursing organizations across the country. Click for a quick update on where we stand as of October 2018.

In the last 18 months, we’ve made significant strides in bringing our groundbreaking TRAINING courseware to more skilled nursing organizations across the country. Here is a quick update on where we stand as of October 2018:

– We have published 47 (that’s right, 47!) different versions of our courseware to cover all states except for Alaska, Hawaii, and Maine. If you’re from The Last Frontier, the Aloha State, or The Pine Tree State and you’re interested in using TRAINING, please drop us a line. We’d love to hear from you! We have 24 wonderful clients (and counting) who operate over 100 facilities across 21 states.

– Our clients have received approval (or are authorized) to use our content in nine states. In the other 12 states, client applications are in progress to request regulatory approval for TRAINING.

 

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