The culture of any organization has a huge impact on its workplace – no matter where that may be. For many companies, their cultures drive employee satisfaction and motivation. Thus it’s crucial for company’s to put some resources into your their work culture. Let’s focus in on what aspects to prioritize:
It starts at the top
Straightaway’s leaders set a great example for how our entire company operates. Mike Mutka, our CEO, has always stressed the importance of establishing a fun, collaborative, and trusting work environment – and the way we work today is a reflection of that!
Back in December, Mike and his colleague, Relias CEO, Jim Triandiflou, hosted a webinar where they spoke at length about corporate culture and how they worked to establish a high-functioning and supportive work environment for their employees at Relias.
In the webinar, Mike and Jim talk about how the creation of Relias was actually the merging of many companies and how important it was to get everyone on the same page when building the organization in this way. “Getting everybody [in the organization] rowing in the same direction was imperative because we knew that with all these different cultures and perspectives coming together, if we didn’t do [that], not only would we not succeed but we wouldn’t survive,” he said.
This approach clearly worked for Relias, which now boasts hundreds of employees worldwide!
Check it out the full webinar here.
Align the culture to the brand
It’s important for a company culture to be present in its brand – even if entirely indirectly. A great way to initiate the relationship between culture and brand is to evaluate the organization’s core values.
Core values, sometimes known as, foundation principles, or service values, are the fundamental principles by which an organization operates. Good ones should serve as a bridge between a company’s culture and its brand. Core values should establish a commitment to the company mission but also to its people. No matter what you call them, your core values should reflect the heart of your company’s goals, the people who work for you, and the people you serve. Zappos, an online retailer known for its fantastic customer service and loyal employee base, has exemplary core values:
- Deliver WOW Through Service
- Embrace and Drive Change
- Create Fun and a Little Weirdness
- Be Adventurous, Creative, and Open-Minded
- Pursue Growth and Learning
- Build Open and Honest Relationships with Communication
- Build a Positive Team and Family Spirit
- Do More with Less
- Be Passionate and Determined
- Be Humble
These core values are exemplary because they establish a clear understanding of what a Zappos employee looks like and they emphasize the utmost importance of Zappos relationships — employee to customer but also employee to employee.
Loop in your people
At the end of the day, your company culture and the environment your employees work in should be influenced by them! Ask your employees to be active members of their work environment by initiating some of these conversations with them:
- Ask how they want to be rewarded
- While any gesture of goodwill is appreciated, it’s usually nicer to receive something you actually want and can use. Give your folks a chance to tell you what that might be for them. This lets you catch a glimpse into their needs as an employee – and they get to truly feel appreciated!
- Ask your employees how you could help make their jobs easier
- We don’t necessarily mean ask your employees what you could take off their plate – instead ask what you could be doing to streamline their workflow.
- Ask for feedback on key decisions that may affect the company
- Where you find it appropriate, loop your employees into the conversation. There’s a good chance your employees are sitting on some excellent ideas that would contribute positively to an issue at hand. For example, our Marketing Team recently held a brainstorming session with the entire company to come up with a wacky and fun idea for our next mailing campaign. This was a fun exercise on a Friday afternoon that started a great conversation and got people energized!
Don’t be afraid to ask for help
We know it’s hard! Establishing a robust and rewarding culture for employees is a huge challenge that many companies in long-term care face. We at Straightaway want you and your employees to thrive. Our comprehensive workforce management software includes tools to help you glean feedback from your employees in real time, assess the needs of your front-line staff and how your managers can make a positive impact. Click here to learn more about our solution.