During our recent advisory board meeting, we asked members to share one tough experience from their past. Everyone’s story was unique, but the themes were similar – overcoming the uncertainty and fear that accompanied a big challenge. Each board member shared that they were grateful for the adversity once they were on the other side of it because it pushed them out of their comfort zone and caused them to grow. Everyone agreed that they were better off because of the situation. The bottom line – we don’t grow when things are easy; we grow when we face challenges. The same holds true of our organizations.
What does this have to do with recruitment, training and retention of CNAs? Short answer – everything! An imminent challenge requires uncomfortable change to win in the long run. Skilled nursing facilities face staff shortages amid low unemployment and tough census right now – and the silver tsunami is coming. If staff shortages are a problem now, what are you going to do when the tsunami hits? SNFs everywhere complain about their CNA shortage, stating they would love to find a solution. Yet, many continue to fight the fire right in front of them instead of investing some time and effort in the short term to set them up for long term success. This is happening while competition is busy finding innovative solutions to staffing problems. Why not change? Because there is comfort in the familiar and predictable. Change also makes us nervous because we fear we won’t be successful. As author Tim Ferriss says, “people would rather be unhappy than uncertain”. Plus, meaningful change requires effort and SNFs are busy doing enough hard things already.
We realize that producing your own CNA talent pipeline may seem like a bit of effort – and there’s some truth in that. As Theodore Roosevelt said, “Nothing worth having was ever achieved without effort”. If you have made the decision to do things differently, why not tackle it with a partner who has done it many times before? This blog series will demystify the process of setting up a CNA training program in your facility. We will walk you through how we help you find classroom space, an instructor, obtain state regulatory approval, and navigate the tricky waters of change management so that your organization can confront the challenge of short staffing and be better off as a result.